• 12 Jun, 2024

Gucci Cruise 2024 Fashion Show

The House's latest fashion show drew inspiration from the dialog between time and traditions often seen on the streets of Seoul, echoed through the setting of Gyeongbokgung Palace in the capital city.

Collection Highlights:

Opulent Fabrics and Embellishments:

  • Luxurious materials such as velvet, silk, and brocade were prominently featured.
  • Intricate embroidery, beadwork, and sequins added a touch of opulence to the garments.

Regal Silhouettes:

  • Structured silhouettes reminiscent of Renaissance attire were modernized with contemporary cuts.
  • Capes, corsets, and voluminous skirts dominated the runway, evoking a sense of grandeur.

Rich Color Palette:

  • Deep jewel tones like emerald, sapphire, and ruby were contrasted with muted pastels and metallics.
  • Bold prints and patterns, including florals and geometric shapes, added visual interest.

Accessories and Footwear:

  • Statement accessories included oversized hats, ornate headpieces, and chunky jewelry.
  • Footwear ranged from embellished boots to elegant heels, each piece contributing to the overall regal aesthetic.

Innovative Technology:

  • The collection featured garments with embedded LED lights and smart fabrics that changed color and texture.
  • Augmented reality (AR) elements were incorporated into the runway experience, allowing viewers to interact with the designs through their devices.

Star-Studded Front Row: The front row was graced by a mix of A-list celebrities, fashion icons, and influencers. Notable attendees included Harry Styles, Florence Welch, and Billie Eilish, each showcasing their unique interpretations of Gucci's eclectic style.

Sustainability Efforts: Gucci continued its commitment to sustainability with the Cruise 2024 collection. Eco-friendly materials and ethical production processes were emphasized. The show itself was designed to minimize environmental impact, using recycled materials for set design and implementing carbon offset initiatives.